CDO's Bold New Firsts Begin at SM Supermalls

Do you want to eat some delicious seafood?  Consider ready-to-drink coffee that has just been brewed.  Check out these recently launched food and beverage establishments that are coming your way; this month, it's all about what you desire.

You have every reason to add these new firsts to your life to make it more fulfilling.  Even when it comes to brief coffee breaks and decadent meals, you deserve the best to satiate your appetites. 

SM Supermalls is located right here in Cagayan de Oro City. Give yourself endless opportunities to live the good life and have a genuinely fulfilling day.

Fresh Eats Straight from the Sea at Zubaibai Seafood Restaurant

Zubaibai Seafood Restaurant offers a one-of-a-kind dining experience—a daring new spin on Filipino culinary traditions that is ideal for any seafood lover.

This pork-free restaurant serves tasty cuisine with a modern twist, such as their classic Balangay Seafood Boil, which is a hefty feast of fresh seafood served in a custom-built Balangay-style boat, commemorating Filipino heritage in a festive setting.  Each dish is expertly presented with built-in burners, ensuring that the meal is pleasantly hot and freshly prepared right at the table.

With this beachside-inspired dining retreat at Level 5, SM CDO Downtown, you may indulge in the sea's bounty while experiencing a blast of flavor.

Coffee On-the-Go with Starbucks Drive-thru

Starbucks, one of the country's most popular cafés, has launched its first drive-thru location in Northern Mindanao, allowing our busy coffee enthusiasts to enjoy their favorite blends and brews on the go.

Start your day with your go-to Iced Latte.  If you're feeling daring, try one of their seasonal signature brews.  Pair your handcrafted coffee or non-coffee drink with a tasty Doughssant. 

You can now take Starbucks with you wherever you go, no matter how you feel.  Whether you're on your way to work, running errands, or simply enjoying the city, the North Wing of SM City CDO Uptown is the perfect place to get your caffeine fix.

Discover new ways to dine—only at SM Supermalls, bringing you a #NewEraOfFirsts.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!

SM Supermalls #NewEraOfFirsts

At SM Supermalls, we’re proud to lead a New Era of Firsts—bringing you first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that connect and inspire communities, we’re redefining what it means to have it all.

As we continue to grow, we remain committed to sustainability, community empowerment, and creating memorable moments that make every visit more meaningful. There’s always something new and exciting waiting for you at SM.

CDA Empowers Cooperatives Through SM Supermalls’ Weekend Market

By signing a Memorandum of Agreement (MOA) at the SM Supermalls Headquarters in Pasay City on Monday, July 1, 2025, the Cooperative Development Authority (CDA) and SM Supermalls have established a strategic alliance.  By providing them with access to busy mall areas through the SM Weekend Market, a venue for exhibiting regional goods, indigenous artists, and Filipino entrepreneurship, the partnership initiates a collaborative endeavor to promote Filipino cooperatives.

L-R: Royston A. Cabunag, Assistant Vice President and Lead for MSME and Job Fairs, Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls formalized partnership through a MOA signing with CDA Chairperson Usec. Alexander B. Raquepo and CDA Administrator Asec. Santiago S. Lim, that aims to empower Filipino cooperatives through the SM Weekend Market initiative.

The MOA was signed by Undersecretary Alexander B. Raquepo, CDA Chairperson, and Engr. Junias M. Eusebio, Vice President for Mall Operations of SM Supermalls, in the presence of key officials from both institutions. 

“This is a historic partnership between the private and public sectors. We take great pride in this collaboration with SM Supermalls, which represents a powerful step forward in uplifting our micro, small and medium cooperative entrepreneurs. This model partnership will not only provide access to markets, but help elevate the economic well-being of our communities.” ~Undersecretary Alexander B. Raquepo, CDA Chairperson

Fresh, proudly Filipino produce takes the spotlight supporting local farmers and cooperatives at the SM Weekend Market at SM City Calamba.

Shoppers enjoy direct access to farm-fresh produce at the SM Weekend Market where farmers are given dedicated selling spaces in select SM Supermalls.

Local farmers showcase and sell their fresh harvest to shoppers at the SM Weekend Market, a platform by SM Supermalls that connects producers directly to consumers in high-traffic mall locations.

CDA would support qualified cooperatives nationwide to take part in the SM Weekend Market as part of the arrangement.  Space in strategic mall locations will be made accessible by SM Supermalls in exchange for a small charge, which will only be used to partially offset maintenance expenses.

“The SM Weekend Market was born out of a simple but powerful idea — to give farmers and local producers, especially those in cooperatives, the chance to bring their goods closer to the people, in places they wouldn’t normally have access to. With CDA as our partner, we are excited to open more doors and more mall spaces to co-ops across the country. This partnership will allow more communities to thrive, more stories to be told, and more Filipino-made products to be celebrated.” ~Engr. Junias M. Eusebio, Vice President for Mall Operations at SM Supermalls

Lively displays of locally grown vegetables welcome shoppers at the SM Weekend Market at SM City Southmall.

In the upcoming months, additional improvements and market rollouts are anticipated as the event launches a statewide partnership between CDA and SM Supermalls.

About the SM Weekend Market 

The SM Weekend Market is a community-driven initiative by SM Supermalls that gives farmers and cooperatives direct access to high-foot traffic locations, helping them sell fresh, abundant harvests quickly and sustainably. By providing accessible weekend selling spaces in designated SM mall areas, the Weekend Market connects local producers with urban shoppers — creating a win-win for both communities and consumers. 

More than just a marketplace, the SM Weekend Market is a purposeful movement — empowering grassroots enterprises, boosting local food systems, and fostering deeper community connections through commerce, culture, and collaboration. 

HUAWEI and RUNRIO Rally Runners to Embrace Smarter, Healthier Lifestyles with ‘Active Rings: Enjoy Your Moment’ Community Run at SM MOA

With the help of running events organizer RUNRIO, Huawei organized a community run event, demonstrating its continued support of smart fitness.  Last June 28, the community-run event took place at the imposing SM Mall of Asia Complex. a component of the "Active Rings: Enjoy Your Moment" campaign by Huawei.

Enjoy the Moment from Start to Finish Line

The community run brought together members of the run club as well as members of the Huawei Wearable community, who welcomed a morning of motivation and movement.  HUAWEI's "Active Rings: Enjoy the Moment" campaign, which aims to inspire communities to lead healthier and more active lives, includes the Manila community run.  The most recent in a series of international fitness competitions held in various places across the world was the Manila event.

For many, the initiative’s message resonated beyond physical activity. Lara Beriña, Engineer and Avid Runner Commended the initiative.

“‘Active Rings’ is such a smart and timely campaign. As an engineer, I’m obsessed with numbers and metrics, but this reminded me to be present and enjoy the journey. It wasn’t just about hitting goals—it was about celebrating the effort, the community, and the joy of movement. I’ve always been a classic watch kind of person. Wearing the HUAWEI WATCH FIT 4 Pro for the first time completely changed how I ran. It helped me stay focused, track my progress, and push myself more than I normally would. It truly felt like I had a personal coach on my wrist.” ~Lara Beriña, Engineer and Avid Runner

Throughout the run, participants worked toward achieving their goals and closing each activity ring on the HUAWEI wearable devices. According to regular runner Addy Alajar, this made the run more fun and challenging.

“I’m a visual person, so seeing my progress like that keeps me going. It’s a simple but really motivating way to stay on track and know exactly what I still need to do.” ~Addy Alajar, Regular Runner

By the time they reached the finish line, most runners were able to close each of their activity rings, which added a sense of accomplishment to their experience.

The top three male and female finishers after the competitors have calmed down.  With a time of 24 minutes and 31 seconds, Arielle Chantal Guado took first place in the women's division.  After running 26 minutes and 19 seconds, Trisha Cruz finished in second place.  Hannah Dacanay finished in third place, just behind her, at 27 minutes and 40 seconds.

In the men's division, Francis Geoffrey Ramos Parreñas finished first with a time of 21 minutes and 32 seconds.  John Mark Calves finished in second place with a mere 13 seconds separating them at 21 minutes and 45 seconds.  At 21 minutes and 53 seconds, Josh Campos was just 9 seconds behind.

The first place finishers for both categories took home a HUAWEI WATCH FIT 4 Pro, while the second place finishers were awarded with a HUAWEI WATCH FIT 4. Third place finishers received a HUAWEI FreeArc.

Smarter Run with HUAWEI WATCH FIT 4 Series

The newest wearable technology from Huawei, such as the HUAWEI WATCH FIT 4 Series, was available for runners to test out at the event.

The Huawei Watch FIT 4 Series was commended by many runners for its stylish appearance and clever, user-friendly features.  The Huawei Watch is designed to look as beautiful as it feels.

With its thin, light form and readily adjustable watch face and strap options, the FIT 4 Series stays loyal to its fashion-forward personality.

Additionally, Beriña discussed how the HUAWEI WATCH FIT 4 Series' feature-rich fitness suite improved their performance. 

The HUAWEI WATCH FIT 4 Series provided post-run insights via the HUAWEI Health app following their run.

Nichole Mercado, a sports nutrition specialist, certified holistic health coach, and runner, found the heart rate tracking feature of the Huawei Watch FIT 4 Series useful while out for a run.

“I love that it would give me reminders if my heart rate was spiking a little too high. Sometimes when you’re running, you feel strong and just keep pushing yourself. But if you have a strategy in mind, being reminded of your heart rate is so important in optimizing your effort.” ~Nichole Mercado, Certified holistic health coach, sports nutrition expert, and running enthusiast

DJ and dedicated runner DJ Chacha, who found the crystal-clear audio updates from the watch a highlight feature.

“As runners, we often strain our necks (from) constantly checking our stats. The health monitoring and sports tracking features boosted my performance. It’s encouraging when the watch tells you your stress level has improved while running. My previous smartwatch didn’t have this kind of feedback.” ~DJ Chacha, Radio DJ and dedicated runner

In addition to its more than 100 athletic modes and health and wellness tracking, the Huawei Watch FIT 4 Series has a robust 10-day battery life.  Ramon Bautista, comedian, YouTuber, and regular runner, gave the Huawei Watch FIT 4 Series high marks for performance.

“It performed flawlessly. It will be a great companion for those who just want to enjoy running like me and for advanced users as well. It has comprehensive data displays for anyone (who wants) to achieve their fitness goals or target time. I would love (for) HUAWEI WATCH FIT 4 to be part of my marathon training every time I run.” ~Ramon Bautista, Comedian, Youtuber, and frequent runner

Men’s category third placer and seasoned marathoner Josh Campos raved about his experience wearing the smartwatch. On whether he would wear the HUAWEI WATCH FIT 4 Series on his future runs.

Achieve Your Goals, One Ring at a Time with HUAWEI Wearables

As the ‘Active Rings: Enjoy Your Moment’ movement expands across the globe, HUAWEI remains committed to inspiring healthier lifestyles powered by its innovative technology. With wearable innovations like the HUAWEI WATCH FIT 4 Series and other HUAWEI wearables, HUAWEI continues to push the boundaries of innovation to redefine what it means to live an active lifestyle.

The HUAWEI WATCH FIT 4 Series is available starting at PHP 6,499 on Shopee, Lazada, TikTok, HUAWEI Online Store, and HUAWEI Experience Stores nationwide.

To learn more about HUAWEI’s ‘Active Rings: Enjoy Your Moment’ campaign and its line of wearables, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).

About HUAWEI Consumer BG

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information please visit: HERE.

Sony Philippines Unveiled WH-1000XM6 in a Grand celebration of Sound, Style, and Innovation

The much-anticipated release of the WH-1000XM6, the most recent iteration of Sony's market-leading noise-canceling headphone line, put Sony Philippines front and center.  Redefining what it means to listen in style, the immersive event, which took place at the Glorietta Activity Center, brought together tech aficionados, music fans, fashion-forward creators, and lifestyle influencers for a full day of celebration.

With products that combine performance, creativity, and lifestyle, Sony, which is well known throughout the world for its unwavering quest for innovation, keeps pushing the limits of audio technology.  President and Managing Director of Sony Philippines, Mr. Shuhei Sugihara, emphasized Sony's global focus on creating technology that improves daily life during the introduction.  Sony is a firm that specializes in creative entertainment as well as retail products.  Along with reiterating Sony's commitment to combining innovation and entertainment to produce goods and experiences that appeal to emotions.

“Sony is not just a retail electronics company but a Creative Entertainment Company. With technology and innovation, we aim to unleash KANDO in several business units such as gaming, electronics, music, movie, and imaging sensor production.” ~Mr. Shuhei Sugihara, Sony Philippine’s President and Managing Director

Mr. Shuhei Sugihara speaks on Sony’s vision for innovation and lifestyle

Followed by Mr. Kentaro Imamura, Marketing Director of Sony Philippines, who focused on the design philosophy behind the WH-1000XM6. Both executives highlighted the WH-1000XM6 as a product that meets the needs of modern users–offering not just sound performance, but comfort, intelligence, and style.

“For The Music is an audio branding campaign to bring people closer to the music they love while also supporting the Filipino Music Scene. The WH-1000XM5 is a trend-leader and status symbol that tapped into the Gen Z market. As an innovator in the world of tech, Sony continues to evolve its line up with the launch of the new WH-1000XM6.” ~Mr. Kentaro Imamura, Marketing Director of Sony Philippines 

Mr. Kentaro Imamura highlights Sony’s commitment to sound innovation

The WH-1000XM6: A New Benchmark in Personal Audio

The flagship device of the launch was the Sony WH-1000XM6, the most recent iteration of the company's well-known 1000X series.  The award-winning A-Team dance squad, renowned for their accuracy and captivating stage presence, kicked off the ceremonial unveiling with a high-energy dance performance as they unveiled a life-size installation of the WH-1000XM6 headphone.  They were introduced to a product that combines the best noise cancellation in the business with immersive sound quality and improved ergonomics.  Built for today's on-the-go professionals, producers, and music lovers, the WH-1000XM6 boasts a longer 30-hour battery life, adaptive sound management, and a slimmer, lighter design.

A-Team brings dynamic choreography to the grand reveal of WH-1000XM6

Sony Philippines unveils the larger-than-life WH-1000XM6 installation

A Celebration of Music and Creative Expression

The evening had a vibrant program that skillfully combined fashion and music, in addition to the technical introduction.  FuMi, a Japanese influencer and artist, energised the audience with a captivating performance to kick off the festivities.

FuMi kicks off the event with an energetic set

The soulful alt-R&B style of Syd Hartha, who came after him, produced a more reflective atmosphere with songs like "Damdamin" and "Tila-tala."  Her performance was accompanied by the first fashion section, which featured a relaxed, indie-inspired collection that mirrored her expressive, easygoing attitude.

Syd Hartha delivers a soulful performance of her hit songs

Later on in the show, Barbie Almalbis sang well-known OPM songs like "When I Met You" and "Overdrive."  Her performance set the tone for a fashion section that featured vintage silhouettes, bold prints, and throwback denim, all of which were influenced by early 2000s alt-pop bands.  It served as a reminder that sound and style can work well together for all ages.

Barbie Almalbis charms the crowd with her iconic hits

Lola Amour's energetic performance, which included songs like "Dance with My Mistakes," "Misbehave," and their award-winning single "Raining in Manila," was the last act. Their youthful and lively sound was a perfect fit for the fashion show collection's finale, which was a funk, groove-filled exhibition of daring, expressive looks by famous stylist Thian Rodriguez.  The design decisions complemented Sony's advertising slogan: The WH-1000XM6 seamlessly combines style and performance.

Models styled by Thian Rodriguez

Lola Amour wraps up the WH-1000XM6 launch with a powerful finale

Everyday Experiences with the WH-1000XM6

Aiyana Perlas moderated a part of interviews with prominent figures like Janina Manipol, Iggy Miranda, James Deakin, Coach Abby Maravilla, Syd Hartha, and Lola Amour, which added depth to the show.  The WH-1000XM6 was discussed as becoming more than simply a set of headphones; it has become a vital component of their way of life.

Brand talk sessions featuring the ambassadors of Sony PH WH-1000XM6 Iggy Miranda, Janina Manipol, James Deakin, Coach Abby Marvilla, Syd Hartha, and Lola Amour

For fashion and lifestyle icons Janina and Iggy, the WH-1000XM6 effortlessly blends into their aesthetic, and fast-paced routines, proving that style and sound can coexist without compromise.

“I love that the WH-1000XM6 adapts to every sound around me, these headphones don't just cancel noise, they elevate the whole experience.” ~Janina Manipol

Tech personalities James and Coach Abby highlighted the headphone’s intelligent features and superior noise-cancelling technology, emphasizing how it elevates focus and performance both on-the-go and in everyday work environments.

“When I’m wearing my WH-1000XM6, distractions are not a problem. With the QN3 processing technology, the noise reduction with this series just got better.” ~Coach Abby Marvilla

Meanwhile, artists syd hartha and Lola Amour praised the WH-1000XM6 for its studio-grade clarity, sharing how it helps them stay in tune with creativity–whether performing, producing, or simply finding inspiration in quiet moments.

Testimonials from creators such as Jude Tech Talk, Duekneel, Sophia Camero, and Joaquin Tiu provided more insight, particularly about the WH-1000XM6's long-term use comfort, usability, and dual purpose as functional technology and a personal statement.  Their findings demonstrated how strongly the product appeals to a wide range of consumers in the fields of music, fashion, and content production.

In order to finish the experience, visitors were asked to investigate a number of interactive stations.  Attendees could test the WH-1000XM6's adaptive capabilities in real time at the Touch & Try Booth, while brand engagement and interactivity were further enhanced by activity areas like the DIY Case Customization Booth, Blind Vendo Machine, and Claw Game.  In order to establish a concrete link between the product and the whole experience, prizes included special Sony goods and merchandise.  Bring the brand's For the Music story full circle, guests stayed into the evening to enjoy free-roam access to experience zones and carefully crafted Sony music mixes.

The Sony WH-1000XM6 costs PHP 27,999.00 and is currently offered countrywide at all Sony Centers and authorized merchants.  In terms of both appearance and function, it redefines what customers may anticipate from high-end headphones by providing exceptional sound and seamless lifestyle integration.

About Sony Corporation

Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the vision of "continuing to deliver Kando and Anshin(*) to people and society across the world through the pursuit of technology and new challenges," Sony Corporation supports the Sony Group with technology to create the entertainment of the future together with creators. For more information, visit: http://www.sony.net/

* Both Japanese words, Kando means emotion and Anshin has various meanings such as peace of mind, reassurance, reliability, and trust.

AirAsia Philippines deepens stakeholder ties in Eastern Visayas (Tacloban)

The Provincial Government of Leyte and AirAsia Philippines reaffirmed their long-standing commitment to democratizing air travel, guaranteeing connectivity, and promoting tourism and economic development in the Eastern Visayas Region. 

Leyte Gov. Jericho Petilla, Leyte Tourism Consultant Frances Ann Petilla, and other authorities extended a cordial welcome to AirAsia and the media in the Provincial Capitol as part of the airline's continued cooperation with stakeholders.

Since 2009, millions of visitors have taken flights to Tacloban with AirAsia, which offers reasonably priced, dependable, and safe travel alternatives in the area.  There are presently 28 weekly flights to Tacloban.

“Leyte holds a special place in the heart of AirAsia. Our partnership stood the test of time, especially during the onslaught of Typhoon Yolanda and the rebuilding efforts that ensued after. And the commitment of ensuring affordable fares for the Eastern Visayas region has never waned. We know how purposeful each journey is for every Leyteno. With the ongoing repair of San Juanico Bridge, our stakeholders can always count on us to consistently provide reasonably low fares, allowing everyone to experience the airline's continued legacy as the global gold standard in low-cost travel.” ~Suresh Bangah, AirAsia Philippines President and CEO

AirAsia has received the 16th consecutive award from Skytrax as the finest low-cost airline in the world. To celebrate this achievement, the airline offers special rates starting at ₱516 for one-way flights to and from Tacloban.  This early 2025 launch marks the eleventh significant seat sale.

Book now until July 3, 2025, and #SeeyouLeyte for travels between July 2, 2025, and March 31, 2026.

"Leyte is a destination. Not so many people know it, but it is a destination. We have many other destinations aside from kalamgaman, and we want them to be as visible as kalamgaman. And we want to thank AirAsia, sabi ko nga two way ito eh, it is our intent to make ourselves visible to tourist so that there will be an increased flights later by AirAsia. We may not have the ideal tourist destinations that we have right now, but by the time we finish our plans, ang tanong ko parati, which airline we do actually partner with when we're actually ready? And right now, I will tell you that it is only AirAsia, I consider a partner.” ~Jericho Petilla, Leyte Governor

Book now until July 3, 2025, and #SeeyouLeyte for travels between July 2, 2025, and March 31, 2026.

"Hindi namin malilimutan nung panahon ng Yolanda kung paano kami tinulungan ng AirAsia. They were the first airline to offer seats. Imagine, they sent 2 aicraft to help us for humanitatian mission. It allowed us to ferry people out of Tacloban so they can also find work in Manila and feed their families while rebuilding is underway.” ~Anne Petilla, Leyte Tourism Consultant

When Typhoon Yolanda (Haiyan) hit, AirAsia was among the first commercial airlines to respond to the needs of the affected population.  In order to find lost family members, it provided 250,000 seats for free to victims and their loved ones.  Homes in Tacloban were constructed thanks to the nearly 100 million pesos that AirAsia was able to gather through the AirAsia Foundation.

About AirAsia Philippines

AirAsia is a leading low-cost carrier with licenses to operate in five Asean countries—Malaysia, Thailand, Indonesia, the Philippines, and Cambodia. Founded in 2001, AirAsia has stayed true to its purpose and tagline "Now Everyone Can Fly". The airline has made flying affordable and accessible to over 800 million guests, connecting people and communities across more than 130 destinations. Today, as one of the largest airlines in the region, AirAsia is expanding to become the world's first global low cost network carrier. It operates more than 200 aircraft and holds a significant orderbook for the next decade. AirAsia leads in sustainable aviation with green initiatives and a net zero target by 2050. In 2023, it avoided 130,000 tonnes of CO2 emissions from its narrowbody regional network through 20+ efficiency measures, saving US$40 million in fuel and over US$388,000 in shadow carbon costs.

Stay Ready: Must-Have Essentials for Everyday Emergencies at SM Center Sangandaan

Extra preparation is not only necessary during the rainy season; small emergencies in life can occur at any time, whether it's in the midst of a storm or intense heat.  And even while your first item on your list might be an umbrella, today's essentials go far beyond rain gear.  You should include tech-savvy accessories in your daily emergency pack that keep you cool, energized, and connected.

Whether you're stopped in traffic during a blackout, trapped in a downpour, or just experiencing an unplanned power outage at home, these dependable gadget accessories from Miniso and Ace Hardware are your go-to necessities regardless of the weather.

Power Banks That Do More Than Power Up

Keeping in touch is crucial in this digital age.  Hence, a high-capacity power bank serves as a lifeline in an emergency and is more than just a travel companion.  Miniso's 20,000mAh Power Bank is a useful and powerful device.  Not only does it keep your phones and tablets charged, but its digital display also allows you to quickly check the power levels, so you're never caught off guard.  Whether you're at home or on the go, this portable powerhouse makes sure your gadgets stay charged and your connection to the outside world remains open.

Rechargeable Essentials for Home Emergencies

Comfort and safety are of utmost importance when the electricity goes off.  Ace Hardware's dependable, rechargeable gadgets are ideal for keeping your space well-lit, airy, and knowledgeable.

Start with the multipurpose, rechargeable Firefly lamp with radio, a multipurpose marvel that combines a desk lamp, spot light, and AM/FM scan radio.  It is a clever addition to your home or travel bag because of its convenient carry handle and strong 6V 4.5Ah battery.

Do you need air and light for extended periods of time?  The Firefly Multifunction Table Fan with Emergency Light is a multifunctional must-have.  With dual functionality, this rechargeable fan can run for up to 6.5 hours on low speed, while the LED emergency light can last up to 60 hours on low power.  Furthermore, a built-in USB charging connector makes it even more useful during prolonged outages.

From monsoon mishaps to sudden outages, these devices are inexpensive expenditures that provide significant peace of mind.  Stock up on these must-have gadgets now at Miniso and Ace Hardware in SM Center Sangandaan, because readiness is always in style.

How to Boost Your Immune System Through Nutrition

People typically think about their immune system's function in fending off infections or colds.  On the other hand, nutrition and the immune system are directly related. 

One of our best lines of defense against viral infections is our immune system.  All people's bodies have two types of immune functions: innate immunity, which keeps illnesses from entering the body, and adaptive immunity, which gets rid of or stops the growth of pathogens like bacteria and viruses.

The immune system of a malnourished individual shuts down. People who are overweight or obese experience inflammation due to an overactive immune system.  In the Philippines, where the 2021 Expanded National Nutrition Survey (ENNS) found that 14.8% of adults are obese and 29.5% are overweight, this is very alarming. Sedentary lifestyles and poor dietary choices are linked to this rising trend.

Additionally, Filipinos are more vulnerable to respiratory infections, the flu, and the common cold as the country moves into the rainy season, which emphasizes the need of immunological health.

How Nutrition Impacts the Body’s Immune System

Nutrition and the immune system have a real relationship.  Chemical responses that affect our health can be caused by our diet, living situation, sleep patterns, exercise habits, and even the people we live with. 

 

Included in the mix is the microbiome, which is composed of the bacteria that help us fight off infections, digest food for energy, make essential vitamins, and strengthen our immune system.

Near the intestines, the majority of the immune system (about 70%) is situated and keeps track of food intake and how the body uses it.  In order to maintain a healthy lifestyle, it is imperative that we eat a balanced diet that contains the appropriate vitamins, minerals, and nutrients.

4 Tips to Increase Nutrients that Help Strengthen the Immune System

Eating a balanced diet requires ensuring that there is optimal nutrition intake at a cellular level. Make sure you consume enough of the following nutrients:  

1. Include protein in your daily nutrition. 

Often referred to as the fundamental building block of the body, protein enables the body to produce the antibodies it needs to fight off bacterial and viral invasions. Healthy protein foods like fish, poultry, lean meats, soy products like tofu and tempeh, and low-fat dairy products can all help us make sure that our diets contain enough protein.

2. Incorporate vitamins and phytonutrients. 

The immune system depends on vitamins A and C as well as phytonutrients. Vitamin C, one of the strongest immune system enhancers, promotes the production of antibodies that combat illness.  Since vitamin C cannot be produced or stored by the body, it must be consumed regularly. Our skin, digestive tract tissues, and respiratory system are all supported by vitamin A.

 Vegetables and fruits are a good source of phytonutrients, which lower oxidative stress in our bodies, which may make it harder for them to fight against disease.  It has been demonstrated that certain phytonutrients lower blood pressure, fight inflammation, improve the general health of our immune system, and lessen the risk of cardiovascular and cancer diseases.

3. Focus on gut health with probiotics and prebiotics. 

An essential component of immune function support is the digestive system.  As the primary avenue for interaction with the outside world, the digestive tract is also home to the microbiota that facilitates both digestion and nutrient absorption.  Though research in these areas is not definitive or generally applicable, having the correct gut flora has been linked to advantages like weight loss, better digestion, healthier skin, and—most importantly—enhanced immune function. 

The digestive tract may be maintained with the help of probiotics, or "good bacteria," according to studies. These probiotics are fed on prebiotics, which are fibers that the human body cannot digest.

4. Increase omega-3 fatty acids. 

Foods like shellfish, flax, and chia seeds, as well as supplements like fish oil, include omega-3 fatty acids, which include DHA and EPA. These fats are essential types of fat. Immune cells are important components of the innate and adaptive systems that fight infections, and omega-3 fatty acids may improve their performance. 

 

Your first line of defense and the greatest method to naturally maintain a robust and healthy immune system is to follow basic good-health standards, such as eating a balanced diet and exercising frequently.

ImmuLift is a supplemental drink that Herbalife just introduced in the Philippines to increase immunity.  ImmuLift is formulated with a special combination of ingredients: Vitamin C, Vitamin D3, Zinc, Selenium, and EpiCor® (a clinically researched ingredient that strengthens the body's first and second lines of defense). It is intended for adults to support their everyday wellness and help maintain their body's natural defenses.