Making Friztory: Goodday Friz Breaks GUINNESS WORLD RECORDS™ For Largest Carbonated Beverage Party with 766 Participants

Goodday Friz, a carbonated cultured milk drink, made history with a Guinness World Record-breaking launch.  The gathering brought together 766 Filipinos to establish a new world record for the Largest Carbonated Beverage Party.

(Center) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah hold the Guinness World Record certificate for Goodday Friz, which broke the record for the largest carbonated beverage party with 766 participants.

Held on July 30, 2025, at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City, the event, appropriately named "Making Friztory," was an insanely exciting blend of pop, fizz, and joy.  With a huge, coordinated toast of their Goodday Friz cans, the audience formally won the GUINNESS WORLD RECORDSTM for the Largest Carbonated Beverage Party.  The once-in-a-lifetime event was a historic occasion in the history of beverages.

(L-R) Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., Caycee Dolan, GWR Rep, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah holding the Guinness World Record certificate, marking Goodday Friz’s “Friztory”-making moment.

Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah and industry titan Lance Gokongwei, President and CEO of JG Summit Holdings, Inc., were also in attendance at the Goodday Friz launch, which marked the start of an exciting partnership that will transform the beverage scene in the Philippines.

A Healthier Fizz for a New Generation

The creamy tang of cultured milk and the zesty sparkle of soda are combined in Goodday Friz, which is enhanced with Lac-ShieldTM paraprobiotics to boost immunity and provide an insanely delicious taste.  This beverage has been redesigned for Filipinos who are mindful of what they eat.

“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk. We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.” ~Oscar Villamora Jr., URC Managing Director for Beverages

Guinness World Record for ‘The Largest Carbonated Beverage Party” achieved by Goodday Friz

Rising P-pop star CLOUD 7, who was unveiled as Goodday's first-ever brand ambassador, joined in on the fun.  At the record-breaking occasion, their spectacular live performance captivated the audience.  In addition, CLOUD 7 celebrated the event with a lively dance cover of "Soda Pop."

“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function. Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.” ~Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev)

Guests were treated to games with a Goodday Friz theme, such as "Friz Fill-Up Frenzy," where they had to catch oranges, cultured milk, and effervescent bubbles to fill a virtual container, and "Friz Fuzed," which was a puzzle game where they had to figure out the best way to go to Friz.

The record-breaking crowd of 766 Goodday Friz enjoyers, alongside members of Cloud 7, raised their cans of Goodday Friz during the historic attempt. 

Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.

The newest product of Asahi Beverages, Goodday Friz, is officially distributed by Universal Robina Corporation (URC). URC manufactures and distributes other well-loved Pinoy snack and beverage products such as C2 Cool and Clean, Great Taste Coffee, Jack 'n Jill Piattos, Nova, Maxx, Cloud 9, Magic Crackers, and many others. To learn more about URC, visit its website, Facebook page and TikTok account.