Thursday, August 21, 2025

HUAWEI’s Advanced Imaging Power and Inspire Audiences Everywhere through the HUAWEI XMAGE Awards 2025

HUAWEI X-MAGE Awards 2025


As part of its annual worldwide mobile photography competition that honors life through photos, Huawei is once again inviting photographers and enthusiasts to submit their distinctive viewpoint for the HUAWEI XMAGE Awards 2025.  The competition is open until September 15, 2025, and provides a chance for photographers from all over the world to showcase their skills and use their cameras to inspire people.

All Huawei smartphone users are eligible to enter the competition, which accepts entries in eight innovative categories that showcase various visual storytelling techniques.  Faces, Color & Shade, Good Night, A Heartwarming World, So Far So Close, Experimental Lab, Storyboard, and Action are a few of these.


Recognizing the World’s Finest Mobile Photography with XMAGE 100

Each of the three outstanding photographers who win the Grand Prize in this year's competition will get $10,000 USD.  Meanwhile, USD 1,500 will be given to each of the other 97 gifted competitors.

A global panel comprising nine eminent specialists from the most prestigious visual arts schools in the world, representing a variety of professional backgrounds and viewpoints, will evaluate their work. One of them is photojournalist Liu Heung Shing, who won the Pulitzer Prize.  Xinhua News Agency's chief editor and imaging researcher is Chen Xiaobo. Wang Chuan is a Central Academy of Fine Arts artist and professor who also serves as a doctoral supervisor.  Nichole Fernandez, a visual sociologist, and Chen Jie, a documentary photographer, are also on the jury. The directors of The Photographers' Gallery and Paris Photo, Florence Bourgeois and Shoair Mavlian, respectively.  The curator of visual arts, Fannie Escoulen, joins them. Li Changzhu, the Huawei Health Team's Chief Strategy Officer, rounds up the panel.

XMAGE 100, a carefully chosen worldwide showcase of outstanding mobile photography, will include a compilation of remarkable works as part of Huawei's own photography brand and effort. These chosen works will be shown in international exhibits, HUAWEI content campaigns, and upcoming events, providing photographers with additional chances to be recognized for their vision and seen globally.


Filipino Visual Storytellers Shine at XMAGE 2024

With several Filipino photographers receiving international recognition, the Philippines made an impression at the XMAGE Awards last year.  Filipino account manager Justin Mendoza stood out as one of the three Grand Winners for his eye-catching photograph "Pick a Beak," which was captured with a Huawei P30 Pro.  Among the foreign judges, the picture of a pelican standing behind a fisherman received great appreciation.


Pick a Beak – Justin Mendoza shot using the HUAWEI P30 Pro


The multimedia coordinator Ferdinand Bendana, whose "Eagle's Eye," captured on a Huawei Mate 50 Pro, took home the coveted Best of Mate Series Award, was also honored at the ceremony. These accomplishments demonstrate how Filipino talent inspires and excels in mobile photography across the globe.


Eagle’s Eye – Ferdinand Bendana shot using the HUAWEI Mate 50 Pro


With professional precision at their fingertips, HUAWEI continues to advance smartphone photography, enabling photographers to capture life's moments. The XMAGE Awards give mobile photographers worldwide a stage on which to create and distribute stunning photographs, bringing viewers together to honor the power of photography.


Take a Bold Step Forward in Smartphone Photography with the HUAWEI Pura 80 Series

Designed for individuals who want to make a statement, the new series gives each user the ability to capture realistic clarity in every shot. Whether it's a peaceful coffee break, a once-in-a-lifetime trip overseas, or an afternoon stroll through busy city streets, the Huawei Pura 80 Ultra and Pura 80 Pro both have an Ultra Lighting Main Camera that produces brilliant and colorful photographs.

Professional creativity is enhanced by the Huawei Pura 80 Ultra's 1-inch Ultra Lighting HDR Camera.  With remarkable accuracy, this potent sensor captures light and color to produce photorealistic images.  Additionally, viewers may capture dazzling sunsets or fire-lit shows in remarkable detail thanks to its industry-leading HDR footage.

From a distance or up close, the Huawei Pura 80 Pro's Ultra Lighting Macro Telephoto Camera captures fine details.  Even in low light, photographers can now experiment with innovative narrative thanks to stunning nighttime scenery and the exquisite textures of traditional woven fabrics.

The HUAWEI Pura 80 Ultra and Pura 80 Pro also include the potent XMAGE Ultra Chroma capabilities, which bring color to life like never before and provide photographers with the means to create photographs with unparalleled dynamic range and richness. From amateur enthusiasts to professional photographers, the Huawei Pura 80 Series enables anyone to produce images that are realistic and memorable.


Share Your Vision and Lead with Your Lens at the HUAWEI XMAGE Awards 2025

For this year's competition, HUAWEI is inviting photographers and enthusiasts to share their artistic perspective. Up to 30 submissions, including images and videos, may be submitted by participants. A Huawei smartphone must be used to record every entry.  Videos should be MP4 files with their original EXIF data intact, and images should be in the JPG, JPEG, or PNG file format and no larger than 30 MB.

Entries can be submitted via the XMAGE Awards website, HUAWEI Community, or My HUAWEI app using a HUAWEI ID. Photographers can also share their work on Instagram by posting with #HUAWEIXMAGE and ensure their profile is set to public.

To learn more about the HUAWEI Pura 80 Series and the XMAGE Awards 2025, visit HUAWEI’s official website or social media accounts (Facebook | Instagram).













About HUAWEI Consumer BG
HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population. Fifteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India and China. HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, wearables and cloud services, etc. HUAWEI's global network is built on over 30 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.
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