TECNO, an innovative AI-driven technology brand, today unveiled the new CAMON 40 Series, its latest flagship imaging product and most advanced AI smartphone to date, with popstar royalty and Filipino icon Sarah Geronimo serving as brand ambassador.
The three versions (CAMON 40 Premier 5G, CAMON 40 Pro 5G, and CAMON 40) are outfitted with cutting-edge AI imaging technology and practical AI features, bringing industry-leading performance and increased imaging, creativity, and efficiency experiences to customers all over the world.
“Sarah Geronimo and TECNO CAMON 40 Series are a perfect match. Her star power, relatability and ability to inspire millions of Filipinos align with TECNO’s passion to bring innovative smartphones to Filipinos so they can embrace and capture life’s best moments. With the TECNO CAMON 40 Series, even hard to catch, motion filled moments can be captured with sharp focus and clarity.” ~Nana Chen, TECNO Region Marketing Director
With the help of TECNO and Sarah, the CAMON 40 Series will not only provide flawless photos but also strengthen Filipino bonds with their favorite pop stars and loved ones.
“I love the TECNO CAMON 40 Series because I can now take tons of photos of my fur baby. We share fun times playing, running around and hugging. Sometimes everything is just a blur. I’m excited to take more photos of my dog using TECNO CAMON 40. Our team also can’t wait to take FlashSnaps during my performance. We can share more photos with my followers. I can share more perfect moments with them.” ~Sarah Geronimo, Brand ambassador and Popstar Royalty and FIlipino Icon
AI One-Tap FlashSnap Enables Ultimate Snapshot Photography
With the help of AI, the CAMON 40 Series transforms mobile snap photography. The main feature of the AI-powered FlashSnap mode is its smooth integration with a strong camera and a convenient One-Tap Button, which enables users to quickly capture the most colorful moments in life.
The series uses AI and FlashSnap technologies to transform mobile photography. AI-powered multi-frame processing with FlashSnap improves details and lowers noise for crisper photos, while AI optimizes camera setup and continuous shooting for quick pictures. In order to provide customers with an unparalleled photography experience, the BestMoment AI system also intelligently analyzes motion patterns, automatically finding and choosing the best frames to ensure perfect captures in dynamic circumstances.
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One-Tap FlashSnap revolutionizes snapshot photography |
The CAMON 40 Premier 5G and CAMON 40 Pro 5G are the next big thing in AI-driven imagery. Compared to its competition, the CAMON 40 Premier 5G's 50MP Sony LYT-701 Ultra Night Camera captures more than 56.25% more light and captures incredibly clear images. For quick action, a shutter that has been fine-tuned may record images more than 2600 times faster than the human blink.
In addition to One-Tap FlashSnap, the CAMON 40 Series enhances the imaging experience in its entirety. In addition to having a 50MP AF front camera, a 50MP periscope telephone camera, and a new 50MP ultra-wide angle camera, the CAMON 40 Premier 5G can record 4K 60fps pre-ISP ultra night video with its own imaging chip. The entire series also has brand-new wide-angle cameras with 50MP eye-track selfies.
The CAMON 40 Pro 5G stands out with an exceptional camera score of 138 from DXOMARK, ranking No.1 in DXOMARK’s Global Photography Ranking Under $600 and the first smartphone of 2025 to receive DXOMARK’s Smart Choice Label.
TECNO’s Most Advanced AI Smartphone Revolutionizes AI Experience
The CAMON 40 Series is TECNO's most sophisticated AI smartphone to date, establishing a new benchmark for efficiency, creativity, and productivity powered by AI. The series offers more intelligent and localized improvements for a smooth AI user interaction experience with TECNO AI, which presents useful AI applications. With MediaTek's Dimensity Ultimate Processor at its core, the CAMON 40 Series firmly establishes itself as TECNO's most sophisticated and potent portfolio to date. The CAMON 40 Premier 5G, which offers an incredible 330% increase in AI performance, is the first to introduce the high-end MediaTek Dimensity 8350 Ultimate AI Processor.
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TECNO AI makes life more creative, convenient and efficient for global users |
The CAMON 40 Series, the first phone in the world with a 360° AI call assistant, revolutionizes AI-powered communication. Included in this are TECNO's ground-breaking Call Noise Cancellation, a unique industry-first invention for improved clarity, Call Translation for multilingual real-time communication, Auto Answer to keep users from missing crucial calls, and Call Summary for text transcription of calls.
With exceptional AI imagery Creation capabilities, the CAMON 40 Series generates imaginative and expert imagery based on local insights into the imaging requirements of users worldwide. Being the first to use TECNO's upgraded Universal Tone technology, it enables users to take photos that depict a variety of tones in a way that is even more inclusive and true to life. With the CAMON 40 Series, users can now stretch photographs and recover details in intricate settings with the AI Image Extender. The series further enhances the creativity and clarity of photographs with enhanced AI Eraser 2.0, AIGC Portrait 2.0, AI Perfect Face, and AI Sharpness Plus for simpler editing.
With its sophisticated AI features integrated, TECNO AI improves its ecosystem even more through more intelligent and user-friendly interactions. With features like AI Writing for simple content creation, Google-integrated Circle to Search for smooth online searching with a single finger swipe, and AI Translate—which provides the first real-time simultaneous translation with Bluetooth headphones on an Android device—TECNO AI's AI Efficiency tools boost daily productivity. The Ella AI Assistant with One-Tap Screen Query and Ask Ella is another feature of the series that reduces the amount of human input required by users to make calls, establish schedules, recognize text and photos, navigate, and carry out other operations.
Durability and Craftsmanship: Engineered for Strength and Elegance
The CAMON 40 Series not only excels in intelligent features but also stands out with its robust and durable design, ensuring long-lasting reliability in any environment.
Due to its IP68 and IP69 dust and water resistance, the CAMON 40 Premier 5G and CAMON 40 Pro 5G are designed to endure harsh environments, including exposure to hot water. In the meantime, the CAMON 40 is IP66 rated and provides dependable protection against water splashes. The CAMON 40 Series (Premier 5G/Pro 5G/Pro), which comes with Corning® Gorilla® Glass 7i, provides exceptional protection against the weather, including sandy sandstorms, high humidity, and snowfall. The entire line is SGS 5-Star Certified and offers exceptional protection against common impacts thanks to its 360-degree Drop Resistance. The CAMON 40 Premier 5G and CAMON 40 Pro 5G are certified by TÜV Rheinland and offer a 72-month lag-free performance warranty.
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The CAMON 40 Series features a strong yet stylish design |
The series offers durability as well as a sleek and fashionable update to the original CAMON design. The series still has the traditional Side-axis design, but it now has a sophisticated Swan-neck Curve that adds a special and tactile touch. The CAMON 40 Premier 5G emphasizes professional image capabilities with its eye-catching Space Ring camera and watch-grade 3D precise texturing, giving users customization options.
With its Stereo Dual Speakers, Dolby Atmos, and Ultra Bright AMOLED screen, the CAMON 40 Series provides an immersive multimedia entertainment experience that makes games, movies, and music come to life. With a 5-year durability and a massive storage capacity of up to 256GB+12GB, the CAMON 40 Series' robust, long-lasting battery ensures that the fun never needs to end. One notable feature of the CAMON 40 Premier 5G is its 5100mAh battery, which can withstand up to 70W Ultra Charge.
A new generation of gadgets and a breakthrough in useful AI, the CAMON 40 Series is TECNO's most sophisticated AI-enhanced smartphone to date. It truly enhances users' technological and living experiences. The innovative combination of the new CAMON 40 Series' powerful AI imaging algorithms and improved snapshot capabilities, along with its creative and productive TECNO AI functionalities, ensures the series' place as a flagship imaging device for photography aficionados both today and in the future.
Be among the first to own a CAMON 40 Series smartphone
Priced competitively from PhP9,999 to PhP21,999, the CAMON 40 Series will be available from April 24. CAMON 40, CAMON 40 Pro 5G, CAMON 40 Premier 5G will be available on TikTok, Shopee and Lazada. CAMON 40 and CAMON 40 Premier 5G will also be available in retail stores start from April 24, CAMON 40 Pro 5G will be available offline after May 10 .
CAMON 40 will be priced PhP9,999 while CAMON 40 Premier 5G will be on sale for PhP21,999 on all online platforms and retail shops.
Priced at PhP12,999, the CAMON 40 Pro 5G 8+256 will be on offer for only PhP10,999 during the exclusive first sale on TikTok from April 24 to 30. First sale buyers will likewise receive limited edition CAMON premium gift sets which include Bluetooth speaker & power bank worth PhP1,999 .
With a standard retail price of PhP14,999, the CAMON 40 Pro 5G 12+256 will only cost PhP12,999 on its first sale on Shopee from April 24 to 30. Buyers will also receive limited edition CAMON premium gift sets.
CAMON 40 is available in glacier white and galaxy black colors. CAMON 40 Pro 5G is available in glacier white, galaxy black and emerald lake green colors. CAMON 40 Premier 5G is available in galaxy black and emerald lake green colors in Philippines.
Offline Pre-order and get exclusive perks
Pre-order the CAMON 40 Pro 5G from April 24 to May 10 in all TECNO offline stores and receive exclusive discounts and a CAMON premium gift set. The claiming period is from May 11 to 25, 2025.
Purchase offline from April 24-May 10, 2025 through Specified installment payment and receive extra 500php for the whole CAMON 40 Series; CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G. Up to a 12-month loan term with 0% interest per month, pay as low as PhP27 per day! Combined with CAMON 40 Pro 5G offline pre-order policy, up to PhP2,000 in discounts for CAMON 40 Pro 5G customers can get!
Purchase offline from April 24-May 10, 2025 through Specified installment payment and receive extra 500php for the whole CAMON 40 Series; CAMON 40, CAMON 40 Pro 5G and CAMON 40 Premier 5G. Up to a 12-month loan term with 0% interest per month, pay as low as PhP27 per day! Combined with CAMON 40 Pro 5G offline pre-order policy, up to PhP2,000 in discounts for CAMON 40 Pro 5G customers can get!
About TECNO
TECNO is an innovative, Al-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of Al-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and Al-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.