Through nationwide Drive-Thru activations and special opening weekend block screenings, McDonald's Philippines celebrated the release of Spider-Man: Brand New Day with the introduction of its exclusive Spider-Man: Brand New Day Happy Meal and Premium Collectibles, bringing the thrill of Marvel's cherished superhero beyond the big screen.
Exclusive Collectibles Marked a Brand New Day
Ten Spider-Man Backpack Toy designs were available for fans to collect as part of McDonald's Philippines' exclusive Spider-Man: Brand New Day Happy Meal. Every Happy Meal box had an interactive QR code that allowed customers to play a unique game with a Spider-Man theme, extending the experience beyond the meal.
Additionally, McDonald's unveiled its high-end Spider-Man: Brand New Day collectible toys, giving consumers even more options to bring their preferred web-slinger home. Customers could select from four collectible figures—Upside-Down Spider-Man, Crouching Spider-Man, Hammock Spider-Man, and Side Hang Spider-Man—by purchasing any McDonald's meal and an extra P165.
Spider-Man Swung into McDonald's Drive-Thrus Nationwide
Spider-Man made unexpected appearances at McDonald's Drive-Thrus across the country to add excitement beyond the collectibles. In keeping with his persona as everyone's amiable neighborhood hero, Spider-Man greeted families, took orders, distributed food, and posed for pictures with fans, transforming routine Drive-Thru visits into thrilling Spider-Man encounters.
"Spider-Man has always been a hero who connects with people in the most genuine and relatable way, and that's exactly the kind of experience we wanted to create for our customers. Through our Happy Meal, Premium Collectibles, and Drive-Thru activations, we wanted fans to experience the excitement of Spider-Man: Brand New Day in a fun and memorable way. From launching our Spider-Man Happy Meal and Premium Collectibles to bringing Spider-Man to our Drive-Thru stores and celebrating the movie's opening weekend with exclusive block screenings, we wanted fans to experience the excitement of Spider-Man: Brand New Day beyond the big screen. Whether collecting their favorite toys or creating feel-good moments with family and friends, there's something for every Spider-Man fan at McDonald's.” ~Ada Almendras-Lazaro, Chief Marketing Officer of McDonald's Philippines
Fans Filled Exclusive Opening Weekend Block Screenings
McDonald's Philippines also held special block screenings of Spider-Man: Brand New Day at Trinoma Cinema in Quezon City and Glorietta 4 Cinemas in Makati to keep the excitement going during the film's opening weekend. Fans and members of the media came together to celebrate the latest Spider-Man adventure, and both screenings were packed.
The limited-edition Spider-Man: Brand New Day Happy Meal toys and Premium Collectibles, which are available at participating McDonald's locations across the country, allow fans to finish their Spider-Man adventure.
For more information about McDonald’s Philippines, visit www.mcdonalds.com.ph, on Facebook, on Instagram, and on X.
About McDonald’s Philippines
McDonald’s Philippines master franchise holders Dr. George T. Yang & Kenneth S. Yang brought McDonald’s to the Philippines in 1981. Since then, McDonald’s in the Philippines has been a formidable player in the country’s quick-service restaurant industry, having grown a network of over 860 stores nationwide. McDonald’s Philippines continues to aspire to make a difference in communities where it operates through its charity of choice, Ronald McDonald House Charities Philippines.
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