Beard Papa brings its world-famous Japanese cream puffs to SM City Grand Central

With the official opening of Beard Papa's newest location, the mall's 16th location and the most recent addition to its expanding dining lineup, dessert enthusiasts in the North Metro have a new reason to visit SM City Grand Central.

Beard Papa, which is well-known worldwide for its freshly baked cream puffs, brings its famous Japanese pastries closer to Caloocan and surrounding cities, providing a delightful destination for families, students, and foodies seeking a fine dessert experience.

Beard Papa's history started in 1999 in Osaka, Japan, when baker Yuji Hirota opened his modest local bakery to patrons. His devoted customers dubbed him "Beard Papa" because of his friendly demeanor and characteristic white beard. He invented the cream puff that would eventually become the brand's worldwide emblem, motivated by the delight of sharing freshly baked goods.

Each Beard Papa cream puff has a double-layered shell with a crisp pie crust on the outside and a delicate choux pastry inside. Only after an order is placed is each pastry filled, guaranteeing a crisp, light shell with a smooth vanilla bean custard mixed with whipped cream. One of the brand's distinguishing features is its dedication to freshness.

From its modest beginnings in Osaka, Beard Papa has grown to over 500 locations in 15 countries and territories, bringing its Japanese custom of freshly made pastries to millions of consumers worldwide.

The freshly made cream puffs that have made Beard Papa a global favorite are now available to customers at SM City Grand Central. Every cream puff is designed to deliver the brand's distinctive balance of crisp pastry and creamy filling, whether it is consumed as an afternoon snack, an after-shopping treat, or a dessert to share with family and friends.

With the addition of Beard Papa, SM City Grand Central's dining options are further enhanced, providing North Metro customers with another internationally renowned culinary destination to explore. Visitors can anticipate even more thrilling culinary experiences in one handy location as the mall keeps growing its assortment of regional and global brands.

Discover why its freshly baked cream puffs continue to make people happy and give them a taste of Japanese oishii, or deliciousness, when you visit Beard Papa at SM City Grand Central.