MR.DIY kicks off 2026 with newest “Gusto Mong Buhay, i-MR.DIY” Campaign

“Gusto Mong Buhay, i-MR.DIY” shows the everyday realities and aspirations of Filipino families to live the life they want | Screengrab from MR.DIY Philippines

Prominent home improvement company MR.DIY Philippines formally unveiled "Gusto Mong Buhay, i-MR.DIY!" as its newest brand theme campaign.

The The campaign, which focuses on improving one's home and life and reaching one's objectives, contrasts the everyday convenience and affordability of MR.DIY with the everyday realities of Filipino households. 

The campaign highlights how the home continues to be crucial to everyday decisions and family life at a time when Filipino households continue to prioritize necessary spending and careful budgeting. 

"Gusto Mong Buhay, i-MR.DIY" comes to life within this genuine, grounded perspective; it is a mirror of everyday reality rather than a far-off dream.

“Gusto Mong Buhay, i-MR.DIY” captures the optimism and quiet ambition of a mother for her family | Screengrab from MR.DIY Philippines

“We see Filipinos choosing to fix instead of replace, organize instead of discard, and improve little by little. Gusto Mong Buhay, i-MR.DIY’ is about empowering those everyday choices — making practical solutions, accessible, and easy for every Filipino household to live the life they want.” ~Ms. Coleen Ducusin, Chief Marketing Officer of MR.DIY Philippines

With a continuously growing store network and over 18,000 products across household and kitchen essentials, hardware, electrical, school and office supplies, accessories, and many more — the campaign positions MR.DIY not just as a store, but as an everyday ally. 

“At MR.DIY, we want to grow with our customers, and be the practical partner of Filipino families and a progressive brand that reflects the aspirations of modern consumers. From their everyday needs to long-term dreams, MR.DIY helps make the life they want within reach.” ~Ms. Roselle Andaya, Chief Executive Officer of MR.DIY Philippines

“PanDIY,” MR.DIY’s Official Mascot, makes an appearance in the “Gusto Mong Buhay, i-MR.DIY” video | Screengrab from MR.DIY Philippines

To watch the Gusto Mong Buhay, i-MR.DIY! Official Video visit www.mrdiy.com/ph and follow MR.DIY Philippines on Facebook, Instagram, Youtube and TikTok.