UP SAMASKOM stages Live A.I.D.S. 35 : “A Laugh Story” for its Golden Presentation

Fresh from last year’s rollicking staging of Live A.I.D.S. 34: Hysterical Revisionism, UP SAMASKOM is back with more laughter and bedazzling performances with Live A.I.D.S. 35: A Laugh Story from May 9 to 11, 2025 at the Ignacio B. Jimenez (IBG) - KAL Theater in UP Diliman.

The show is the 35th and golden edition of the popular comedy-musical-variety show that has entertained generations of students and comedy variety show enthusiasts since the 70’s. Presented yearly by the premiere campus organization UP SAMASKOM, it is the longest –running comedy musical variety show. Ever new and always relevant no matter what decade or socio-political situation, Live A.I.D.S. teases and provokes all at once with good vibes, laughter and sharp social commentary.

Live A.I.D.S. 35: A Laugh Story stays true to the show’s trademark of sharp wit and infectious humor. The show tells funny stories with biting sarcasm as it wows the audience with comedy, music, production numbers and social commentary. Carefully weaving satire into Philippine society, it does a fly-by as well on pop culture and socio-political issues while playfully taking on viral trends and current events. 

More than just a hit comedy variety show, Live A.I.D.S. is best known as a platform for growth, experience and connection that nurtures aspiring performers, writers, creatives and talents, both in front and behind the stage. Providing experience, confidence, exposure and a space on which to shine, Live A.I.D.S. has paved the way for the careers of its alumni such as Kuya Kim Atienza, RS Francisco, Raymond Lauchengco, Wency Cornejo, Ate Glow, Michelle O’ Bombshell, Tuesday Vargas, Mrs. Tan, and Jervi Wrightson (KaladKaren), among others.

LIVE A.I.D.S. has also spotlighted talents behind the scenes, among them ABS-CBN’s head of TV Production, Star Magic chief and Pinoy Big Brother Head Director Laurenti (Loren) Dyogi and ABS-CBN Global Head of Creative Services, Ned Legaspi.

“Live A.I.D.S is a vital and memorable journey for SAMASKOMERS. It is not just about how it makes you shine; it also fosters lifelong friendships and a strong sense of belonging through shared stories.” ~ Mrs. Tan, Renowned Drag Artist and International Performer a Live A.I.D.S. veteran whose works have been featured in art festivals and exhibits around the world

“The show provides a stage to showcase extraordinary talents, build confidence, create opportunities to shine, and prepare you to step into the real world of entertainment.” ~Jervi Wrightson, a UP SAMASKOM alumna and seasoned performer, veteran writer, production member, and former resident officer

“LIVE A.I.D.S. connects its story with its members, performers, and audiences, keeping the laughter of the organization alive.” ~MJ Karaan, the Production Manager of the show

Well-known personalities such as Bianca Gonzalez, Ricky Lee, Quark Henares, John Lapus, Rajo Laurel, Jigs Mayuga, Tim Yap, and Vice Ganda are avowed Live A.I.D.S. fans, showing how the show is regarded in the entertainment industry.

Sun, Style, and Shopping: Fashion Brands you can't Miss at SM City Valenzuela

You already know that summer means long days in the sun, weekend trips, and a wardrobe makeover to fit the mood of the season! With its five must-see fashion tenants, SM City Valenzuela has everything you could possibly want, whether you're into breezy streetwear, classic denim, or chic yet practical items. 

ANELLO: THE GO-TO SUMMER BAG 

Anello is the ideal choice for summertime excursions for individuals who enjoy traveling comfortably but stylishly.  This Japanese brand is well-known for its stylish yet practical bags and has perfected the art of carefree style. With its wide-mouth opening, the brand's iconic Kuchigane bag makes packing easy and is ideal for impromptu beach excursions or city walks. Additionally, Anello's Repreve collection, which is manufactured from recycled PET bottles, demonstrates their dedication to sustainability while allowing you to maintain your sense of style.

BNY: STREETWEAR THAT MOVES WITH YOU 

BNY provides the carefree days and easygoing styles that summer demands. With stylish, cozy, and reasonably priced items that are ideal for the season, this local brand promotes Filipino street style.  Consider bold tees, ripped denim shorts, and airy jackets that go well with both day and night attire. 

OUTLAND: FOOTWEAR FOR EVERY ADVENTURE 

Without the appropriate shoes, no summer outfit is complete, and Outland offers superior leather craftsmanship at every turn.  Outland's hand-stitched sandals, slip-ons, and slingbacks are the ideal accessories for every occasion, whether you're dressed up for a laid-back city date or heading to a summer vacation.  These shoes are comfy and stylish, allowing you to confidently walk (or strut) through the summer. 

JAG: DENIM THAT NEVER GOES OUT OF STYLE 

A summertime essential, denim is kept stylish by Jag. Jag guarantees comfort and style in every item, whether you're searching for fashionable denim jackets or classic straight-leg jeans. Its Ruby Straight Leg Jeans, which are sometimes likened to sweatpants in terms of comfort, are an essential item for anyone who appreciates both style and utility. For a summertime look that is easily stylish, pair them with a fitting t-shirt or a breezy crop top.  

DENIM HUB: YOUR ONE-STOP DENIM BOUTIQUE 

Denim Hub's extensive selection of jeans, jackets, and other urban staples demonstrates that denim is one item that never goes out of style. Top brands including RRJ, Petrol, Bobson, and Stylistic Mr. Lee are housed at Denim Hub, which curates clothing for all tastes. This stylish sanctuary guarantees that you're always on trend, whether you're sporting a denim-on-denim look reminiscent of Y2K or keeping it sleek with a contemporary cut. 

You should step up your fashion game when the temperature rises! These fashion tenants in SM City Valenzuela are the best places to shop, whether you're adding a few essential pieces or updating your wardrobe for the season.  Come in today to update your appearance for the year's hottest months! 

BingoPlus introduces Miss Universe 2025 candidates in an exclusive presscon

BingoPlus, the nation's all-inclusive digital entertainment platform, had a special press conference to introduce the Miss Universe Philippines 2025 delegates.  Las Casas Filipinas de Acuzar in Quezon City had a media event on March 13 and 14, 2025, to announce the 59 candidates.

Several of the nation's most well-known media organizations attended the conference.  That being said, the beautiful women answered several crucial questions, giving the brand's media partners a chance to get to know them.

MUPH has had BingoPlus as a major sponsor for the last two years.  The company helped Chelsea Manalo last year as she made the transition from the national to the international arena.  However, BingoPlus continued to be a leader in promoting the pageantry that creates dreams.

The candidates expressed their excitement about BingoPlus supporting this year's MUPH as a result.  When asked how crucial it is for large brands to support the organization, they responded that it gives them greater leverage and allows them to compete more effectively.  They can achieve their goals since they know that a reputable brand is behind them.

The beauty queens were also placed in batches for the two-day event.  A significant amount of time was allotted to the ladies to discuss their activism, tell their stories, and express themselves.

Representing their different hometowns, this year's contenders made some quite noteworthy remarks.  They are not only attractive and stunning to look at, but they are also quick-witted and bright.

The women also gave examples of female empowerment and camaraderie.  They emphasize that they cherish the relationship they have formed despite their competition.  With the crown as their ultimate goal, the queens are participating in healthy competition in this way.

Furthermore, different media sources used the official hashtags #BPMUPH2025, #BPWinLikeAQueen, and #SobrangFilipina to promote the news on their social media pages and websites.

As a result, the enthusiastic delegates expressed how excited they were for the coronation night.  They have successfully prepared for the most anticipated event and are now prepared to dazzle.  See the magic happen at the Miss Universe Philippines 2025 Coronation Night, which will take place at the SM Mall of Asia Arena in Pasay on May 2, 2025.

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines. It introduced leading platforms BingoPlus and ArenaPlus, widely known for their engaging experiences in interactive gaming and sports entertainment. DigiPlus also operates SpinPlus, and GameZone, with more to come. For more information, visit: www.digiplus.com.ph.

The National Resilience Council's colloquium demonstrates that cooperation fosters resilience

The National Resilience Council (NRC) Board launches the Resilience Competency Assessment (CompAss) at the colloquium together with representatives of the Department of Environment and Natural Resources, Department of National Defense, the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies - Philippine network, and the City Mayor of Baguio, Hon. Benjamin Magalong, and Mayor of the Municipality of Tiwi, Albay, Hon. Jaime Villanueva.

As a science and technology-driven public-private partnership, the National Resilience Council (NRC) of the Philippines brought together national and local governments, academia, civil society, and the private sector to advance the interconnected goals of the Sustainable Development Goals, Paris Climate Agreement, New Urban Agenda, Sendai Framework for Disaster Risk Reduction, and other global commitments. The NRC brought together a diverse group of stakeholders for the event, "From Surviving to Thriving: Transformative Strategies through Multi-Stakeholder Partnerships and Innovations."

The event, known as the 2025 Resilient Local Government Unit Program (RGLUP) Colloquium, featured updates and progress from the cities and municipalities that are members of the Adopt a City (AAC) Initiative of the National Research Council.  Businesses can now invest in risk reduction through preparedness funding, prevention, pre-disaster recovery planning, and long-term resilience programs, going beyond disaster assistance.  AAC encourages teamwork to create communities that are safer and more resilient by giving local governments more authority.

National Resilience Council (NRC) Co-Chairman for the Private Sector Hans Sy, in his message of support, reiterates that resilience is a continuous journey and is a collective responsibility to build on progress, promote innovation, and ensure lasting impact.

The colloquium also welcomed NRC’s private and public sector partners, with notable participation from the Department of Environment and Natural Resources, the Department of National Defense, and the United Nations ARISE Private Sector Alliance for Disaster Resilient Societies – Philippine network. The event opened with inspiring messages from NRC Co-Chairman for the private sector and SM Prime Holdings Chairman of the Executive Committee Hans Sy, NRC Vice Chairman for civil service organizations and Zuellig Family Foundation President Austere Panadero, and NRC Vice Chairman for the scientific organizations and academe and Director of the Manila Observatory Fr. Jose Ramon Villarin, SJ.

National Resilience Council (NRC) Executive Director Silvestre Barrameda Jr., NRC Vice Chair for the Academe Fr. Jose Ramon Villarin SJ, NRC Co-Chair Hans Sy, and NRC Vice Chair for Civil Service Organizations Austere Panadero listen as participants of the Adopt-a-City Initiative present their progress towards disaster resilience.

Cities in the AAC’s Prepare phase—Baguio, Iligan, Mandaue, and Tiwi, Albay—presented their innovative disaster resilience strategies.

“Baguio’s resilience journey highlights the power of collaboration and national support.” ~Benjamin Magalong, Baguio City Mayor

Meanwhile, cities in the Adapt and Transform phase, the initiative’s next stages —Naga, Cagayan de Oro, Iloilo, Bataan, Manila, and Ormoc—highlighted their advanced strides.

“I am very proud to say that because of Project Transform, together with our esteemed partners, Ormoc City is always on track in terms of environmental stewardship and resilience.” ~Lucy Torres-Gomez, Ormoc City Mayor

Public officials take the opportunity to proudly expound on the programs developed together with the support of the National Resilience Council (NRC) and other partners.

More than 150 members, partners, supporters and participants of the National Resilience Council (NRC)’s programs came together to celebrate the achievements of local government units in the realm of disaster risk resilience.

The Resilience Competency Assessment (CompAss), a tool created to improve local government capacities in disaster resilience, was introduced during the event, which was a highlight.  The NRC's purpose served as the inspiration for the colloquium, which emphasized the importance of multi-stakeholder cooperation in bringing about revolutionary change.  In order to create a resilient Philippines, the NRC and its partners are fostering innovation and linking sectors.

Step Forward for Inclusion: Happy Walk 2025 Unites Communities Nationwide

SM Prime Chairman Hans Sy, together with SM Cares and DSAPI members, is celebrating the success of last year’s Happy Walk event.

On March 30, 2025, hundreds of families, supporters, and activists will unite to commemorate Happy Walk 2025, a national initiative aimed at promoting understanding, acceptance, and self-determination for people with Down syndrome.

With concurrent celebrations at SM City Cebu, SM City Bacolod, and SM CDO Downtown Premier, this year's event, which is being hosted by SM Cares in collaboration with the Down Syndrome Association of the Philippines, Inc. (DSAPI), will be held at the SMX Convention Center – Manila. This year's event will serve as a truly national endeavor to showcase the talents and goals of people with Down syndrome.

More Than Just a Walk: A Movement for Inclusion

Happy Walk has been more than just an event for almost 20 years; it is a potent movement that celebrates the accomplishments, abilities, and qualities of people with Down syndrome.  On this day of happiness, harmony, and acceptance, communities unite to celebrate not only differences but also common goals and desires.

“Happy Walk is not just about taking steps; it’s about making a difference. Every year, this event brings people together to reaffirm that individuals with Down Syndrome deserve the same opportunities, recognition, and support as everyone else. It is a celebration of abilities, not limitations.” ~Nill Patrick Arroyo, DSAPI Board Member & Head, Happy Walk 2025.

Participants come together to show love and support for individuals with Down Syndrome

With the involvement of thousands of volunteers, this event is now more than just a walk—it’s a movement for change.

A Nationwide Call for Participation

Happy Walk 2025 is anticipated to attract thousands of participants with the theme "321 & Beyond," including volunteers, educators, corporate partners, inclusion advocates, and people with Down syndrome and their families.  The event will include a range of events that highlight the value of diversity in society, such as performances, motivational tales, and community-building projects.

“SM Cares has been a proud partner of Happy Walk for years because we believe in the importance of creating a society where everyone feels valued and included. This event is a reminder that inclusivity is not just an initiative—it is a responsibility we all share.” ~Engr. Bien C. Mateo, SM Cares Program Director for Disability Affairs.

The Happy Walk community continues to grow in number and contribute to a broader movement of inclusivity and empowerment.

Join the Movement: How to Be Part of Happy Walk 2025

Everyone is encouraged to take part in this inspiring event—whether by walking, volunteering, or simply showing support. To register, kindly visit the official Happy Walk 2025 registration page at: https://portal.dsapi.ph/dsapi/Register/RegParticipant. For more details on how to join, follow SM Cares’ social media pages.

About SM Cares

SM Cares is the corporate social responsibility arm of SM Supermalls, leading initiatives on inclusivity, environmental sustainability, and community development. Through its long-standing partnership with DSAPI, SM Cares continues to advocate for persons with disabilities, ensuring that every SM mall is a place where everyone feels welcome and valued.

About DSAPI

The Down Syndrome Association of the Philippines, Inc. (DSAPI) is a non-profit organization dedicated to advocating for the rights and welfare of individuals with Down Syndrome and their families. Through education, awareness campaigns, and community-building efforts like Happy Walk, DSAPI works to create a more inclusive society.

SM Job Fairs: Bringing career opportunities nationwide

Job searching has never been simpler, quicker, or more fulfilling thanks to SM Supermalls!  With the SM Retail Job Fair at SM North EDSA effectively matching over a thousand job seekers with leading employers, February's job fairs laid the groundwork for 2025.  With a statewide series of job fairs in March, the trend is now continuing and providing Filipinos with even more career-building options.

The March schedule includes:

• March 21 (Friday) – SM City Trece Martires and SM City Naga
• March 25 (Tuesday) – SM City Bacoor
• March 27 (Thursday) – SM City Daet
• March 28 (Friday) – SM City Sta. Mesa and SM City Trece Martires
• March 29 (Saturday) – SM Seaside City Cebu

Success stories: Real people, real impact

SM Job Fairs continue to change lives by providing a fresh start, stable incomes, and career growth. Here’s what some of our hired-on-the-spot applicants had to say:

John Paul Arido begins his career journey as a Stock Clerk at SM Hypermarket.

“This is the best—I can finally stand on my own and support my family! Thank you, SM Job Fair, for this life-changing opportunity. I hope more job seekers take advantage of this chance to build a better future.” ~John Paul Arido, a newly hired Stock Clerk at SM Hypermarket

SM Hypermarket welcomes Maria Patricia De Leon, a new Customer Assistance team member hired instantly.

"Getting hired on the spot was both exciting and overwhelming since this is my first job fair. Thank you, SM, for creating opportunities like this—your job fairs truly make a difference for job seekers like me!" ~Maria Patricia De Leon, hired on the spot for Customer Assistance at SM Hypermarket

Joselito Oniza joins the Watsons team as a proud pharmacist assistant.

"I’m grateful to be hired on the spot after two months of job hunting. This opportunity means so much to me and my family. The SM Job Fair was well-organized, and the staff were very approachable, making the entire process smooth and comfortable.” ~Joselito Oniza, hired pharmacist assistant at Watsons 

Teresa Enriquez, Toy Kingdom’s newest cashier, is excited to start her journey in customer service.

"I’ve been following SM Supermalls’ job fair schedule, hoping for a chance to work for an SM-affiliated company. Being hired on the spot made the wait completely worth it! What sets SM Job Fairs apart is the quality of employers—established, reputable companies that offer real career opportunities. I’m truly grateful for this experience!" ~Teresa Enriquez, Cashier at Toy Kingdom

Hassle-free job hunting with on-site government services

When everything you need is in one location, finding a job is made easy!  Government agency booths at SM Job Fairs provide candidates with necessary needs like the Pag-IBIG Fund, Philippine Health Insurance Corporation (PhilHealth), and Social Security System (SSS), guaranteeing a seamless hiring process.

Driving growth, building the nation

Beyond only recruiting, SM Job Fairs support community development and economic recovery.  SM Supermalls' dedication to employment is helping more Filipinos secure better futures.  Don't pass this up—it's where your next big career move begins! 

SM Retail and SM North EDSA unite to empower job seekers at a bustling job fair.

About SM Supermalls

SM Supermalls, a division of SM Prime Holdings, Inc., is the Philippines' leading mall developer, dedicated to sustainable and community-driven initiatives. Through its job fairs, SM Supermalls continues to empower job seekers, support businesses, and contribute to economic growth.

Women on Fire 2025: Empowering Women, Building Resilient Communities

In honor of Fire Prevention Month and National Women's Month, SM Cares developed Women on Fire, a celebration of the incredible bravery, strength, leadership, and tenacity of women in community safety, disaster response, and fire prevention.  Over 25,000 people participated in all projects of Women on Fire, which provided a platform for empowerment, education, and awareness through partnerships with important government departments and private groups.

The Purple Illumination Ceremony, held on February 28 by SM Cares in collaboration with the Philippine Commission on Women (PCW) and the United Nations Philippines, illuminated the SM Mall of Asia (MOA) Globe and mall façades across the country to mark the beginning of Women's Month.  In the Philippines, purple, a color often associated with justice, dignity, and women's rights, signified the beginning of National Women's Month, reaffirming SM's dedication to gender equality and female empowerment.

SM Megamall’s Time Sculpture turns purple in support of women empowerment.

Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

Women on Fire was a campaign highlight that honored women firefighters, emergency responders, and community leaders for their contributions to safety, fire prevention, and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) held the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls across the country, with SM Mall of Asia serving as the main venue. Hundreds of registered participants participated in the Fire Square Roadshow, where they watched fire safety demonstrations and interactive training sessions to bolster readiness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts." ~Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women

A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

SM Mall of Asia hosted the 2025 National Women's Month Celebration Kickoff on March 5, 2025, under the direction of SM Cares and the Philippine Commission on Women (PCW).  "Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas" was the topic of the event, which sought to empower women in a variety of fields, especially those from underrepresented groups.  Discussions on gender equality, women's rights, and leadership were among its events. There was also a trade show with goods from women-led MSMEs and free services like livelihood assistance, legal advice, and health examinations. 

The Women LEAD Forum, which was co-hosted by SM Cares and the Department of the Interior and Local Government (DILG), highlighted the vital role that women play in disaster resilience at the barangay and grassroots levels.  Women-led projects improve neighborhood readiness and provide an example for national climate and catastrophe resilience programs, the conversation emphasized.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

On March 4 and 6, SM Cares hosted the 3rd Nationwide Safe Spaces Act Orientation, which brought together over 12,000 attendees from 86 SM malls around the country to reaffirm its dedication to establishing safe spaces.  This program taught workers, residents, students, and security guards the value of preserving harassment-free environments in shopping centers and offices.

SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

VYBE by BPI offers a sweet deal at Eng Bee Tin

VYBE, a digital e-wallet and rewards app by the Bank of the Philippine Islands (BPI), makes your Eng Bee Tin shopping even sweeter.

Buy your favorite hopia, tikoy, and other treats with an exclusive 20% discount when you spend at least Php 500 using the VYBE e-wallet, with a maximum discount of Php 500 per transaction. Simply scan the QR Ph code with your VYBE app, and the discount is applied instantly. 

This offer is available until March 31, 2025, giving you more time to enjoy the savings beyond the Lunar New Year.

VYBE by BPI is a digital e-wallet and rewards app designed for seamless and secure cashless transactions. It offers enhanced features for BPI account holders, and is also accessible to non-BPI users, providing a convenient way to manage payments and earn rewards.

Whether you’re sending money to loved ones or paying for your purchases, VYBE makes it quick and effortless. VYBE users, whether they have an existing BPI account or new to VYBE, can transfer money to other local banks and e-wallets for free and receive funds from other banks or e-wallets via InstaPay. Keep paying with VYBE to enjoy exclusive perks, and make your celebrations even more rewarding.

The Ultimate Youniverse Bucket List-Celebrating #WomensMonthAtSM

March is all about YOU! This Women’s Month at SM, we’re celebrating empowered women with beauty, wellness, and joy-filled experiences. Treat yourself to self-care, confidence boosts, and fun outings with friends. Step into your girlboss era with glow-ups, indulgences, and unforgettable moments. Start checking off the ultimate Women’s Month bucket list—only at SM Supermalls!

Own Beauty That Empowers: A Self-Love Glow-Up

Self-care is more than a treat—it’s a celebration of you! This Women’s Month, refresh, recharge, and embrace your glow-up with a makeup refresh, wardrobe upgrade, and an indulgent beauty experience at SM Supermalls!

Start with a beauty upgrade at Look at Me in its first branch in the Philippines, SM Aura, now also available at SM Mall of Asia (MOA), where you’ll find luxury brands perfect for high-end skincare and makeup essentials. 

For timeless beauty must-haves, MAC at SM MOA, SM North EDSA, SM City Fairview, and SM Megamall is the go-to for professional-grade cosmetics to help you create your signature look. Meanwhile, for skin-loving makeup, Happy Skin at SM Aura, SM Megamall, SM City Fairview, SM North EDSA, and SM MOA offers skincare-infused beauty for effortless radiance. 

A power statement completes any beauty routine, and Jo Malone at SM Megamall, SM Aura, SM MOA, and SM North EDSA, lets you create a signature scent that is uniquely yours. 

Refresh your wardrobe with Patton at SM Aura—first in SM, a woman-owned brand for chic, modern fashion. Meanwhile, for timeless staples check out K&Company—first in SM at SM Podium, also available at SM Aura and S Maison.

To complete your glow-up, Atelier 818 at SM Aura, first in the Philippines, with its fine jewelry that blends sophistication with artisanal craftsmanship.

Wellness First: Because You Deserve to Feel Your Best

Now’s the perfect time to hit pause, refresh, and focus on yourself. Whether it’s a hair makeover or a well-deserved pampering session, check out these spots to get that glow from within!

Start with a professional hair treatment at Amave by Going Straight Salon at SM North EDSA and SM Megamall, where expert hair care solutions keep your locks healthy and beautiful. If you’re ready to take your skincare and beauty routine to the next level, Aivee Clinic at SM Megamall—their first in SM, offers advanced cosmetic dermatology and treatments, perfect for enhancing your natural glow.

For a well-deserved pampering session, Ukiyo Beauty Bar at S Maison provides a relaxing escape with premium nail and self-care treatments. If smooth, flawless skin is on your list, Maxwax at SM Aura, first in SM—offers expert waxing services to help you feel fresh and confident.

To enhance your everyday look with authentic Japanese lash extensions check out Ayumi at SM City Fairview, SM Aura, SM MOA, and SM North EDSA. And if prioritizing fitness is part of your self-care routine try Fitness First Platinum at SM Aura—first in SM, for an elevated workout experience.

Girls' Day Out: Making More Moments Together

Now’s the perfect time to gather your girls and make unforgettable memories. Whether it’s brunch, coffee, or a cozy catch-up, check out these must-visit spots for the ultimate girls' day out!

Start with an indulgent brunch at Panco Café at SM Podium, first in SM, where Melbourne meets Manila in an elevated take on Filipino food. For a taste of Parisian elegance with beautifully crafted pastries and an effortlessly chic ambiance check out Apéritif, first in the Philippines at SM Aura, also available at SM North EDSA, SM MOA, SM Megamall, and SM City Fairview.

For an afternoon pick-me-up, visit Paul Le Café, the first in SM at SM North EDSA—now also in SM Megamall and SM Aura, where French tradition and a passion for bread and pastries come together. If you’re looking for a laid-back neighborhood spot, Brewing Point at SM City Fairview serves up comfort food with a cozy atmosphere.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

From Bin it Right to #SMWasteFreeFuture: How SM minimizes landfill impact

Department of Environment and Natural Resources (DENR) representatives, led by Assistant Secretary and concurrent Bureau Director Jaqueline Caancan were joined by the National Solid Waste Management Commission Head Engr. Vizminda Osorio and DENR Environmental Management Bureau (EMB) Central Visayas Regional Director Ma. Victoria Abrera in a recent visit to SM GUUN Environmental Company in Consolacion, Cebu.

It is not “out of sight, out of mind”; landfills are not just eyesores in remote areas, but they also pose a significant health risk to the communities around them and emit a substantial amount of greenhouse gases from decaying food waste.

The RDC, or Recyclable, Disposable, and Compostable bins at SM Supermalls, are not only for show but serve as the start of the journey to achieve a net-zero landfill and beyond.

For recyclable waste, SM has initiatives like the "Trash to Cash" recycling market, which successfully gathers over 1 million kilograms annually of plastic, paper, and other materials for reuse or recycling. The program aims to reduce solid waste pollution and promote a circular economy within communities. SM understands the importance of segregating at the source, and the company does this through partnerships with various companies, such as Trust International Paper Corporation for internal bulk paper recycling. The program has avoided landfill waste equivalent to the annual waste of more than 3,000 households while ensuring recyclables are properly processed.

For disposable, non-recyclable waste, SM Prime formed a joint venture with the Japanese environmental solutions company GUUN to establish SM GUUN Environmental Company, Inc. (SGECI). This partnership enhances its waste-to-fuel factory to convert non-recyclable waste, like single-use plastics, non-recyclable paper, and used rags, into cement fuel called “fluff fuel” to reduce coal usage. The “fluff fuel” produced is then used by eco-conscious cement companies like APO Cement, Holcim, and Taiheiyo Cement in a practice they call “co-processing,” where the ash from the fuel is also used as a cement ingredient, making it an integral part of the waste reduction ecosystem.

In 2024, SM GUUN Environmental Company converted over 6,000 metric tons of non-recyclable waste into “fluff fuel,” avoiding the annual landfill burden for 12,000 households. The Department of Environment and Natural Resources (DENR) recently visited the facility and recognized its significance to various stakeholders, particularly in the reduction of their carbon footprints and the efficient management of solid waste. 

For compostable waste, SM GUUN is experimenting with a Singaporean system for its malls and hawker centers that transforms compostable food residues into landscape soil, achieving over 70% volume reduction within 48 hours. This helps create new soil for gardens, parks, and golf courses, thereby reducing the burden on landfills and contributing to soil health and urban greenery.

SM has other customer-facing programs on solid waste management, like the Plastic Waste Collection program, E-Waste Collection, as well as awareness campaigns for clean water bodies and regular estero and coastal cleanup activities. These programs are also done to support the government in promoting responsible solid waste management through RA 9004, RA 11898, and similar laws.

With solutions identified, the journey towards SM’s #SMWasteFreeFuture becomes more realistic. It needs the help of everyone--from the proper way we “Bin it Right” to the further development of waste solutions to create an ecosystem of recovery and consumption where the word “waste” can be a thing of the past. Let’s do our part for the journey to a “waste-free future.”

To learn more about SM’s solid waste management initiatives, visit https://www.smsupermalls.com/smcares/events/environmental-programs-on-solid

First Bite, Lasting Obsession: Burger & Lobster’s Philippine Debut at SM Supermalls

Manila’s food scene is about to get a major upgrade. Global dining sensation Burger & Lobster is finally making its Philippine debut at SM, the #HomeofFirsts, bringing its world-famous wild-caught lobsters and prime cut burgers to Manila’s most discerning foodies, ready to redefine casual dining with a premium feel in the country.

The London-based sensation started and found its success by focusing on two ingredients—perfecting them with precision and passion. By mastering the art of crafting exceptional burgers and cooking wild-caught lobsters to perfection, Burger & Lobster became a dining institution, drawing in food lovers from New York to Dubai, Singapore, and beyond. The result? Burgers toooooo good. Lobsters sooooo good. You’ll question your whole life after just one bite. Now, it's Manila’s turn to get #OfficiallyObsessed.

An Unapologetically Bold Dining Experience 

With a modern yet welcoming atmosphere, a passion for top-quality ingredients, and a menu built on expertise and simplicity, Burger & Lobster isn’t just another restaurant—it’s a destination. Manila’s young professionals, food lovers, and trend-conscious diners will find themselves coming back, not just for the food, but for the experience that comes with every bite.

Burger & Lobster at SM Aura delivers more than delightful meals but a laid-back yet luxurious dining experience that fits perfectly into Manila’s dynamic food scene. Whether it’s a long-awaited indulgence, a spontaneous craving, or a new go-to spot, every visit is designed to be an explosion of rich, bold flavors—each bite delivering pure, unfiltered satisfaction, because life’s too short for boring bites!

Burger & Lobster will take you on an adventure with their dishes like The Burger, featuring 100% prime beef grilled to perfection in a brioche bun with their secret sauce; The Lobster, a whole Canadian lobster served grilled or steamed; and The Lobster Roll, a buttery brioche roll filled with succulent lobster meat and Japanese mayo,  crafted with their signature dedication to quality and bold flavors. Each plate promises a memorable and decadent experience, making it clear why this brand has become a global favorite.

Join the Obsession!

Manila has been hungry for something fresh, exciting, and obsessively satisfying—and Burger & Lobster is finally here to deliver. One thing is certain—once you taste Burger & Lobster, there’s no going back. Bite in, dress up, and get ready to #SERVE and be #OfficiallyObsessed.

At SM Supermalls, we take pride in bringing the best of the world to Filipino food lovers—from first-to-market brands to groundbreaking dining experiences that redefine what it means to have it all. With Burger & Lobster’s arrival at SM Aura, we continue to curate a lineup of iconic global brands, offering one-of-a-kind culinary experiences for those who crave adventure on a plate.

Don’t miss out on the obsession—visit Burger & Lobster at SM Aura, Ground Floor today!

Stay updated! Follow @burgerandlobsterph on Instagram for exclusive content and sneak peeks. For more exciting first-to-market brands, visit www.smsupermalls.com or follow @SMSupermalls on social media.

SM Supermalls #HomeOfFirsts 

At SM Supermalls, we take pride in being the Home of Firsts—bringing you the first-to-market brands, groundbreaking experiences, and culinary destinations you won’t find anywhere else. From world-class dining and retail exclusives to innovative spaces that inspire and connect communities, we’re redefining what it means to have it all. As we continue to grow, we remain committed to sustainability, community empowerment, and delivering memorable moments that make every visit more meaningful. There’s always something new and memorable waiting for you at SM. 

SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding.” ~Steven Tan, SM Supermalls President

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, lead to significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future. 

To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.